What this site is
This site is a kind of memory box.
I use it to write down ideas, experiences, successes, and failures from years of working with SEO, business, and technology.
Writing helps me sort them out. If it helps someone else understand things a bit better along the way, that’s a good side effect.
How I work
I prefer simple approaches done patiently.
That usually means fewer tools, fewer meetings, and more attention to what the site is actually doing over time.
I care about structure, repeatable workflows, and automation where it actually removes friction. No buzzwords – just things that tend to work.
What SEO is
I’ve been doing SEO long enough to stop pretending it’s complicated.
That doesn’t mean it’s easy. Or cheap.
There’s no magic here, no shortcuts.
It’s work: do the right things, wait, look at the results, adjust, repeat.